What era of your brand are you in? (And why it matters.)
As a business owner, it’s easy to fall into the trap of becoming something your brand isn’t. Or worse, forgetting what your brand actually is.
We get so focused on the day-to-day of running a business that we lose sight of the deeper connection between who we are and how we show up in the world.
But what if you could pause, reflect and reconnect with your brand values, your personality, and your true purpose, without needing to reinvent the wheel?
If you’re reading this, there’s a good chance you’re standing at a crossroads in your business.
Maybe you’ve evolved, your offers have changed, or your personal priorities have shifted. You’re not the same person who started this business, and your brand needs to catch up.
But where do you begin?
Brand Era Guide is a free, powerful tool that helps you identify exactly where you are in your business journey so you can focus on what really matters next.
Let me walk you through the three Brand Eras: SPARK, SHIFT, and SCALE.
SPARK: The beginning of something bold
You’re at the start of something exciting. Whether you’re launching a new business or reigniting a passion project, you’re full of ideas but crave clarity.
You want your brand to feel like you, but right now it’s either messy, mismatched, or missing altogether.
What you need most: Focus, foundations, and confidence to show up.
The Spark Era is about creating a brand that’s rooted in who you are and what you stand for, so everything you create from here feels aligned, not forced.
SHIFT: Time to realign
This is where most of my clients find themselves.
You’ve been in business for a while. Things have worked… but something feels off. You’ve outgrown your brand, or you’re offering something new and your visuals, message, or vibe doesn’t reflect it.
You’re craving simplicity, strategy, and a fresh start without starting over.
What you need most: Clarity, consistency, and a renewed sense of direction.
The Shift Era is about realigning your brand with who you are now so you can attract the right people and step into your next chapter.
SCALE: Ready to grow
You’ve nailed the foundations. You know your message, your people, your offers. Now you’re ready to amplify and grow.
But growth doesn’t mean doing more, it means doing the right things, with intention.
What you need most: Visibility, systems, and support to grow without burning out.
The Scale Era is about showing up with confidence and consistency, backed by a brand that’s strong enough to grow with you.
So… what era are you in?
Understanding your Brand Era is a game-changer. It helps you stop comparing yourself to others, and start focusing on what you need right now.
The Brand Era Guide will help you:
Pinpoint where you are on your brand journey
Understand what to focus on at each stage
Get practical next steps tailored to your era
Stop second-guessing and start moving forward
Ready to find your Brand Era?
Download your free Brand: ERA workbook today, and get clear on where you are, and what to do next.