What makes a successful logo?
Fundamentally, a logo is simply a collection of lines, words, shapes and colours that identifies a business or organisation. But we all know that it’s so much more. Think of common household brands and how their logo makes you feel; the luxury of a Tiffany & Co. gift bag, the athleticism of your favourite sports brand, or the familiarity and comfort of a bottle of Heinz.
Whether you are starting out in a new venture or looking to develop your existing business, your logo plays an important role in your brand. It will attract your ideal customer and establish their perception of what you offer and how well you do it. Your logo should reflect the nature of your business, your point of difference and your business personality.
A successful logo must be:
simple - not overcomplicated or fussy
relevant - convey what you do and help customers connect with you
unique - be different from other businesses
memorable - help customers remember, find and recommend you
versatile - work on all different colour backgrounds and shapes spaces
scalable - work equally well on a massive wall mural or tiny business card
future proof - not look dated and allow for mid-term growth
practical - work in all scenarios
Does your logo say the right things about you?
Read about colour matters and language and voice as part of your business branding.
Want to know more? Why not keep reading…
