Unlock
‘Brand You’
Energise your brilliance with a brand and marketing intensive that identifies your passion and personality and allows your ‘you-shaped’ superpowers to shine!
Create brand brilliance for the bright new vision of your ambition!
When you get clear on who you are and where your superpowers stand, your business can become energised with a bright, brave and brilliant new brand.
By making space to explore what makes your desires and ambitions soar, you can transform the way you work to set new ‘big dream goals’, let go of past decisions that no longer fuel you, and achieve your own vision of a ‘hell yes!’ new reality.
let’s kiss goodbye
to ‘should’…
and say hello to a bright and brave new brand!
I’ll be your ‘Brand You’ wing-woman to help you focus on what makes you happy and what makes you money to proudly grow your business with clarity, direction and positive action.
By understanding exactly what you want to achieve, we will apply buckets of creativity and experience to create a brand like no other – a brand that you feel proud to share and that amplifies everything you want to grow. Your business will stand out in a crowd of one as nobody can compare with the bright and brilliant vision of Brand You.
Hi, I’m Lucy
You’re in the right place if:
You’re an independent or family business owner running a successful business but you feel that you’re at a CROSSROADS
You want to plot a new FUTURE for your business but worry about breaking with the past
You’re tired of ‘should’ and ‘what if’, and want to focus on a future that feels ALIGNED with the things that matter to you most
You’re ready to feel INSPIRED by your business again and CHOOSE exciting new projects and opportunities to proudly work on
You want to create SPACE to explore where your VISION could take you, and the perfect-fit people you could be working with
You want to feel PROUD of the work you do and FOCUS your superpowers to pursue your ambitions
You want MORE - more freedom, money, choice….more joy!
You’re spending time and money on marketing but it feels ‘off’ and you’re never quite sure what’s working or why - it’s like throwing spaghetti at a wall, never knowing what will stick or why!
You’ve got a mile long ‘to-do’ list of ideas and you want the time you spend ‘doing’ to have more IMPACT
You want a 1:1 mentor to help you NAVIGATE your route, ask curious questions and help you make you-shaped decisions to move forwards
When you get clear on who you are and where your superpowers stand, your brand becomes a bright and beautiful beacon of brilliance!
With all pieces of the brand and marketing puzzle
in one creative, curious, constructive place,
‘Brand You’ will:
Unlock your potential - identify what makes you happy and makes you money, encourage positive curiosity and make space to embrace new opportunities
Understand your audience - get to know your perfect fit clients and their problems, desires and priorities, so that you know how to attract them
Outline your offering - package what you sell with clarity and focus to make it irresistible and effortless to buy
Encourage emotional action - communicate the benefits of why someone should buy from you with magnetic messaging that speaks deeply with your audience
Success stories - explore your proudest achievements, determine how to measure future success and use the power of your customer’s success to enrich your sales story
Time to Shine - support every point of your customer’s journey and understand how time plays a part in your actions and their choices
Look, sound and feel - breathe new life into your brand identity using visual, verbal and visceral design cues
Trigger tools and touch points - explore all the ways a customer could come into contact with your business and ensure they enjoy a positive, consistent and intention led experience
Know, feel and do - understand how to control perception, reputation, confidence and emotion to overcome objections and lead to decisive customer action
Strategy versus campaign - align your long term goals with short term activity to design a multi-thread marketing strategy to propel your business momentum
Delivered through a series of 12 x 1:1 strategy coaching sessions
PLUS our creative expertise to refresh or redesign your brand, get you super focused with your socials, and create a marketing plan to move your business forwards with your first campaign
“Working with Lucy was a great decision for us.
From day one, Lucy listened, and very quickly understood us, our company culture and future goals. She has been fundamental in successfully building our brand. Lucy is both analytical and naturally creative, and working with her is an extremely positive experience.”
ANGELA BOWER | BOWER WILLIS DESIGNS
“Lucy really ‘got’ where we were coming from and understood how important it was that our brand and marketing is sensitive and has the right ‘tone’. Her knowledge has enabled us to maximise advertising opportunities to ensure they have the most impact possible. She is friendly and easy to work with -thoroughly recommend!”
RACHEL & GEORGE LOCKE | R LOCKE & SON
FAQs
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‘Brand You’ is the creative brand and marketing method to unlock your personality and passion and take your business to new levels of feel good profitability – without jargon fuelled ‘should’ expectationss or complicated systems.
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‘Brand You’ will be delivered through a series of 12 x 1:1 strategy and coaching sessions, scheduled on an agreed day each week. Every meeting will have clear objectives, outcomes and action points to maintain progress, and we will work together to create a strategy and identity for your bright new vision of ‘Brand You’.
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By the end of the 12 weeks, you will have laser focus on what you do, who your perfect-fit people are, and why they should buy from you.
You’ll receive a refreshed or redesigned logo suite, brand patterns, curated image library, colour palette, typography styles, comprehensive brand book and usage guidelines.
We’ll create a social suite with content calendar, Canva design templates and social usage guidelines.
Plus, we will outline a 3 month marketing strategy to get you started with your first campaign.
Everything will be delivered to you in a ‘Brand You’ toolkit to drive your business forwards.
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‘Brand You’ has been designed for independent and family business owners who are at a crossroads in their business journey, or at the start of a new phase of growth. It is suitable for product and service based businesses, who either sell to other businesses or direct to consumers.
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‘Brand You’ is more than just a branding programme and has been designed to help you achieve clarity and direction in your business – we’ll explore the characteristics of your existing brand and explore opportunities to propel you-shaped growth through brand navigation, identity and strategy PLUS understanding what marketing tactics to use at each stage of your journey.
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‘Brand You’ will be scheduled over a 12 week period to give you a focussed approach and timely progress towards achieving you-shaped goals.
Before:
Boredom, indecision and uncertainty
Tired, limp and confused brand identity
Having to accept projects you hate
Undefined audience
Don’t know what to say
Guesswork and juggling marketing activities
With ‘Brand You’:
Be inspired by your vision with clarity and direction
Surge energy into a powerful brand identity
Choose to accept projects you LOVE
Connect naturally with your perfect fit people
Know exactly what to say with magnetic messaging
Focused marketing strategy of what to do, when and why
Let’s unlock ‘Brand You’
INCLUDES:
12 x 1:1 strategy coaching sessions
Scheduled on an agreed day each week with clear objectives, outcomes and action points to maintain progress plus templates and worksheets to help you at every stage.
Creative agency expertise to refresh or redesign your brand
Logo suite, brand patterns, typography, colours, curated image library,
Brand Book and usage guidelines
3 month social strategy
including ‘Canva’ templates (carousel + testimonial+ static posts + profile banners)
3 month marketing plan
a detailed activity plan to move your business forwards with your first campaign
PLUS BONUS:
✓ Get to know ‘Brand You’ quiz
✓ How to use Canva to design compelling creatives
✓ How to use colour and typography - cheat sheet
✓ How to collect and capitalise on client reviews
✓ Lifetime access to our ‘Brand You’ Facebook community